The total volume of a product, for all firms in an industry, that would be purchased by specific customer groups within a specified time period at a given level of industry-wide marketing activity, is the

The correct answer is market potencial.

Explanation:

The potential market is the maximum volume that a product or service could reach in an established time horizon.

In other words, a potential market is a latent business opportunity. Potential market is called to the public that does not consume your product, but who have or may have the need to consume it. Part of that market meets your needs by buying from your competition, this does not mean that at some point they can buy another brand.