A manufacturer of office furnishings is finding it difficult to compete with cheaper imported merchandise. Which of the following is a potential source of new-product ideas that would allow it to compete more effectively?
a. Current retailers who carry the manufacturer's equipment
b. Its foreign competitors
c. The company's employees
d. Customers who have requested its catalogs
e. All of these

The correct answer is e. All of these

Explanation:

The objective of any market-oriented company must be to create an offer of products other than competitive offers, which is difficult to copy and offers greater value to any market segment. That is, the key is to make products that are irreplaceable in the opinion of consumers.

In order to offer a product other than the competitor's offer, it is necessary that said product has a differential advantage that is capable of justifying the act of purchase and making a difference. The key to a competitive advantage in a market-oriented sector is to understand consumers and their purchasing decisions better than competitors: you have to know what are the expectations of consumers to be able to produce products that can be sold instead of simply selling products Because they can occur.

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