Dannon's popular Activia brand yogurt lured consumers into paying more for its yogurt by falsely touting the "scientifically" proven nutritional benefits of the product. This type of unethical practice is known as .

false or misleading advertising

Explanation:

False or misleading advertising are assertions mostly rendered by producers, suppliers, and dealers which are untrue, deceiving or incomplete. This will affect the buyer’s way of acting towards the product making them behave in a way they might not behave if they were not misled and given false information. In this case, Danon falsely praised the scientifically proven nutritional benefits of his product which is an example of false advertising and this enticed the customers into paying more than they should if they knew the truth about the product.

FALSE ADVERTISING

Explanation:

False advertising involves the use of lie, misleading and/or unconfirmed information in advertising a specific product to target market. It's when the producers/sellers give deceptive information about their products in trying to cajole the customer in buying it based on the misleading information they gave. Things or words commonly used in misleading customers in today marketing includes; organic, natural, zero-sugar and so on. In this case, activia lied about their yogurt having proven scientific advantages.

explanation: i am going to tell you a lie dont know i just wanted to answer lol

a

explanation:

i know