1. describe the it architecture (both type of it architecture and its information system parts) at pepsiamericas before its customer optimization initiative.
2. describe the customer intimacy and operational excellence related information problems that drove pepsiamericas to adopt a more aggressive attitude towards the capture, use, and dissemination of information.

Information technology achitecture can be defined as a detailed description of the various information processing assets that is needed to achieve business objectives.

Explanation:

In our world today, businesses thrive on information. Information technology achitecture focuses on three basic tiers in an organization which are the server, middleware and client.

At PepsiAmericas, the next Gen initiative convinced executives that they needed to drive value from technology intiatives. Technology provided a common plartform for standardized business processes.

The first initiative by Johnsen created an IT governance board which included the ceo Robert pohland and the coo ken keiser.

Pepsi Americas recognised the achitectural and structural difference between each of its subsidiaries and itself.

On the otherhand, Operational excellence can be defined as the provision of reliable products and services to customers at competitive prices. whereas customer intimacy is targeting and segmenting markets and offers matching exactly to the demands of the niche.

Operational excellence means to strip off operational cost so as to deliver competitive price.

Pepsi Americas employees realised that driver turnover were no longer important. and that recessions would require that operations would change. Therefore, pepsiAmericas had to reevaluate their operations as demand was reducing and had to find a way not to waste resources.

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