When conducting a research study attempting to measure what features were most important to automobile consumers, Gary's Research Company used a questionnaire containing questions, with a predetermined set of response options.

Structured.

Explanation:

When conducting a research study attempting to measure what features were most important to automobile consumers, Gary's Research Company used a questionnaire containing structured questions, with a predetermined set of response options. Structured questionnaire is the type of questionnaire where closed ended questions are used to get the insights about the target audience. Audience is presented with some options and alternatives from where they have to choose a suitable option and answer. Following are the examples of structured questions:

* How many times do you drink Pepsi brands in a day?

1 time

2 times

3 times

4 times

*What rating will you give to Pepsi brands against other competitor’s beverage company brands?

(1) Average

(2) Good

(3) Very Good

(4) Excellent

*Thinking about Pepsi brands, what is the first thing that comes in your mind?

Its Logo

Its Slogan

Its Ad

Its Service

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