Ake developed a toothpaste using only natural ingredients, and he has been quite successful selling the product in health food stores and some grocery stores. He has recently developed a toothbrush using bamboo and natural components. Jake is considering a , giving the toothbrush the same brand name as the toothpaste in order to create greater brand awareness.

ake developed a toothpaste using only natural ingredients, and he has been quite successful selling the product in health food stores and some grocery stores. He has recently developed a toothbrush using bamboo and natural components. Jake is considering a brand extension , giving the toothbrush the same brand name as the toothpaste in order to create greater brand awareness.

Brand extension refers to the act of using the brand name or the trademark of an already established products on the newer products. The main purpose of using the brand extension on the new products is to increase the sales rate of the newer product. Brand awareness refers to the rate of people who know the products.

In the given example, Jake was successful in the tooth paste that he has developed with natural ingredients. Now he has developed a new tooth brush with the natural components and bamboo. Now is considering  brand extension. as he gives the same brand name as the tooth paste to the tooth brush for the creation of brand awareness and also for increasing the rate of the sales.