Carter Company has divided its business into segments based on sales territories: East Coast, Midland, and West Coast. Following is Carter Company's income statement using the contribution margin format: (Click the icon to view the contribution margin income statement.) Which business segment provided the greatest total contribution margin? Which business segment had the highest Which business segment provided the greatest total contribution margin? The Select the formula, then, calculate the contribution margin ratio for each business segment. V business segment provided the greatest total contribution margin. Contibuton margin ratio East Coast Midland West Coast Which business segment had the highest contribution margin ratio? The V business segment had the highest contribution margin ratio.