Global aspirants are:
a. companies that traditionally provide low-priced goods for the bottom-of-the-pyramid consumers in their home markets.
b. mature global companies intent on adapting their existing product lines to capture these new, emerging global middle markets.
c. companies that have already developed products for their domestic middle markets and are now seeking to parlay their existing capabilities to serve the external global middle class.
d. companies that aim to increase employment in their home country by producing goods that meet international standards.