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Which strategy are you following if you are concentrating on serving a particular segment of customers better?
You are following the
strategy if you are concentrating on serving a particular segment of customers better.

Targeting strategy is the strategy you following if you are concentrating on serving a particular segment of customers better.

Customer segmentation, targeting and position is the major things that are to be concentrated in making the products to move well in the market. segmentation refers to the grouping of customers based on certain characteristics such as demography,age,gender,etc. Customer segmentation is followed by the targeting strategy.

Targeting refers to the advertising activities and other services for only a certain segments. For example the product called kinder joy only targets on the children segment. It only identifies certain segment and focuses on it to better serve that particular segment.

answer; i believe a ( newsletter ) should be sent;

a manufacturer of printed circuit boards uses exponential smoothing with trend to forecast monthly demand of its product. at the end of december, the company wishes to forecast sales for january. the estimate of trend through november has been 200 additional boards sold per month. average sales have been around 1000 units per month. the demand for december was 1100 units. the company uses α = 0.20 and β = 0.10. make a forecast including trend for the month of january.