Which of the following activities should salespeople engage in to enhance customer value? Group of answer choices Be tactful in providing opinions Keep in touch with customers to pass on information Ask customers to refer the salesperson to other buyers Do what is right and necessary when asked to by the customer Thank customers only after the sale has been made

Keep in touch with customers to pass on information

Explanation:

Customer value refers to the perceived value that our customers assign to our products or services compared to our competitors. Customer value is generally determined through a cost benefit analysis: how much a customer invested in purchasing our product or service vs how many benefits he/she obtained from using our products or services.

By keeping in touch with a customer and informing them of new information or new releases related to our product or service, the customer's value keeps increasing since our customers will assign value to any useful information received. E.g. software updates.

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