The effectiveness of an ad's placement is often judged by its cost per thousand (CPM), or the cost of reaching 1,000 audience members. For example, an ad that costs $20,000 to place in a major newspaper that is read by 1 million people has a CPM of:
Question options:

a. $2.00
b. $20.00
c. $200.00
d. $1,000.00

The effectiveness of an ad's placement is often judged by its cost per thousand (CPM), or the cost of reaching 1,000 audience members. For example, an ad that costs $20,000 to place in a major newspaper that is read by 1 million people has a CPM of:

c. $200.00

Explanation:

The effectiveness of an ad's placement is often judged by its cost per thousand (CPM), or the cost of reaching 1,000 audience members. For example, an ad that costs $20,000 to place in a major newspaper that is read by 1 million people has a CPM of:c. $200.00Cost per thousand impressions (CPM), is a term that is often used in traditional advertising media selection.It is also used in the online advertising and web advertisements.CPM is calculated by taking the cost of the advertising and dividing by the total number of impressions and then multiplying the total by 1000 (CPM = cost/impressions x 1000)The calculation is as follows;×1000The result is $200.