Magnira, a cosmetics brand, launched a face cleansing cream. The television advertisements for the product promote that it is a medically proven cure for acne. Given the information, Magnira most likely uses a(n) for its new product.

Concentrated Targeting Strategy.

Explanation:

As Magnira is a cosmetics brand and has launched a face cleansing cream. The television advertisements for the product promote that it is a medically proven cure for acne. Given the information, Magnira most likely uses concentrated targeting strategy for its new product. In concentrated targeting strategy, firm selects and focus their all efforts on one very clearly defined and specified market segment in which they have the expertise and resources as well. This is being done with the only one marketing mix. For example, Rolex Watches only make watches for the luxury and high end customers. This strategy helps organizations and brands in developing and serving a particular niche.

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