Customer relationship management systems collect the data that can be mined to discover the next product line extension that consumers covet. False/ true?

The correct answer is True.

Explanation:

CRM (Customer Relationship Management) is an information industry term that applies to methodologies, software and, in general, to the Internet capabilities that help a company to manage relationships with its customers from one organized way. For example, a company could create a customer database that described relationships in enough detail so that management, sales agents, service workers, and perhaps customers, could directly access such information, respond to customer needs with product plans and offers, reminding customers of different service needs, knowing what other products a customer has purchased, and so on.

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