Among salespeople, often represent products that have few options, such as magazine subscriptions and highly standardized industrial products.

Among salespeople,  order takers often represent products that have few options, such as magazine subscriptions and highly standardized industrial products.

A sales person who only aims in getting new orders and will not take any actions regarding finding new customers or increasing the existing order frequency. He will not aim in the increasing of the sales that already exists. He aims only in money making process.  

In the examples given, subscriptions of magazine and highly standardized industrial products are given. When considering these examples, the order takers will only take steps in getting new orders with a few options at their hands.  

answer; signaling;