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Business, 10.03.2020 20:03 Affousietta

Which of the following refers to an allocation of the promotion budget based on management's determination of the total amount to be devoted to marketing communication? A. Competitive-parity method B. Bottom-up budgeting techniques C. Objective-task method D. Percentage-of-sales method E. Top-down budgeting technique

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Which of the following refers to an allocation of the promotion budget based on management's determi...
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