In order to receive customers' feedback on the company's latest product, the marketing managers of Havtol Inc., a food products company, created a software. The customers who log into the company's Web site will be directed to a page where they have to answer a questionnaire. The managers can query the server at any time and collect the data required. In this scenario, Havtol Inc. is using a(n) .

Computer-assisted self-interviewing technique

Explanation:

Computer assisted self-interviewing (CASI) is a technique for survey data collection in which the respondent uses a computer to complete the survey questionnaire without an interviewer administering it to the respondent. This assumes the respondent can read well (enough) or that the respondent can hear the questions well in cases in which the questions are prerecorded and the audio is played back for the respondent one question at a time (audio computer assisted self-interviewing—ACASI).

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