Orange, a cell phone manufacturer, displays in its advertisement that its products are better than others in the market because they are waterproof and scratch proof. This is an example of:

A. Selective Demand Stimulation

Explanation:

Selective demand Stimulation is the use of advertisement messages to persuade target customers into purchasing your products. In selective demand, the producer or seller brings out the benefits that is intended to cause the target customers to selectively choose his or her products over competitors in the industry. In this case, Orange lists out waterproof and scratch proof in their advertisement message as the benefits of choosing their products over the other cell phone manufacturers. Thus, orange is practicing selective demand Stimulation/advertising.

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