The J. M. Smuckers Company makes jams, jellies, fruit spreads, and ice cream toppings. All of these products are sold using the Smuckers brand name. This company uses a(n) strategy. A) store brandB) private-label brandC) cobrandingD) ingredient brandingE) family brand

The correct Answer is E) Family Brand

Explanation:

Generally speaking in marketing there are various types of brands.

Family branding (also known as Group Branding) refers to a marketing strategy that promotes a family of products or services under one single/umbrella brand.

This strategy is mainly used by company with a strong brand appeal or equity. Brand equity refers to the value of the brand in the marketplace.

An example of a Family Brand is that of the Apple Corporation. All products by Apple is marketed under the Apple brand. Another example would be Johnson &  Johnson

Some of the disadvantages of using the Family Brand strategy include:

Some of the advantages of this strategy are:

Ease of brand management: Products can be managed and marketed quickly and at low cost under an established brand, because they can take advantage of the existing trust and goodwill of consumers.

Cheers!