Generally, people buy one product or service instead of another because they a. have conducted a thorough internal search for information. b. want to get the lowest price possible. c. are unaware of key determinant attributes. d. perceive it to be the better value for them. e. prefer to avoid doing extended problem solving.

Gideon company uses the allowance method of accounting for uncollectible accounts. on may 3, the gideon company wrote off the $2,000 uncollectible account of its customer, a. hopkins. on july 10, gideon received a check for the full amount of $2,000 from hopkins. on july 10, the entry or entries gideon makes to record the recovery of the bad debt is