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Business, 11.03.2020 23:10 greend0719

Let’s modify the scenario from Q1 and Q2 a bit. Management estimates that the incremental promotion program required to generate sufficient demand to boost sales by 20% will need to be: Marketing Costs $ 60,000 (exclusive of commissions) Consumer Advertising $ 55,938 Trade Promotion $ 43,200 Sales Promotion $ 25,000

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Let’s modify the scenario from Q1 and Q2 a bit. Management estimates that the incremental promotion...
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