When Starbucks introduced its Tazo Tea line to bring in new customers who had never gone to Starbucks because they don't drink coffee, Starbucks was employing a strategy.

new-market segment

Explanation:Market segmentation is a process of taking the total heterogeneous market for a product & dividing it into sub- markets or segments, each of which tends to be homogeneous.

These are the four type of market segmentation

Demographic segmentation.

Psychographic segmentation.

Behavioral segmentation.

Geographic segmentation

since the options are not listed, when you are working on your budget you should also add water, tv, internet, miscellaneous and your 'fun' money for in your budget. when budgeting, you need to allow for fun money, and mis/accidental money so that you stick to the budget and not go crazy because you feel strapped to the budget.