Frederica manages an upscale women's clothing store. She wants more information about her customers' general feelings about upcoming fall fashions. Frederica will most likely use to gather this type of data

Focus group reviews.

Explanation:

Frederica manages an upscale women's clothing store. She wants more information about her customers' general feelings about upcoming fall fashions. Frederica will most likely use focus group reviews to gather data. Focus group review is one of the important qualitative research method where diverse group of individuals 6 to 12 is brought in a room or hall in order to engage in a guided, planned and organized discussion on a topic. Guided discussion is being carried out with the help of a moderator, and huge amount of information and insights are gathered, collected and recorded from that discussion which helps marketers and businesses in giving/setting new direction to their brands and organizations. They actually come to know that what products people are using, what they are doing, where they are going and what products they might be in need in near future.