Business, 12.03.2020 04:44 Svetakotok

Before Pepsi-Cola stamped freshness dates on its cans, few consumers considered cola freshness an issue. After Pepsi spent about $25 million on advertising and promotion, a consumer survey found that 61 percent of cola drinkers thought it important. This is an example of using which attitude change strategy?

a. changing beliefs about the extent to which a brand has certain attributes

b. encouraging the consumer to use stimulus generalization

c. adding new attributes to the product

d. encouraging the consumer to use stimulus discrimination

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