By offering product and marketing variations to segments and developing a stronger position within several segments, companies hope to create more total sales through segmented marketing than marketing across all segments.

Undifferentiated.

Explanation:

Undifferentiated marketing is the use of a product that is the same to satisfy customers accross a wide range of segments. There is no attempt to tailor the product to each of the segemnts, but business hopes to satisfy wide range of customers with the same product.

On the other hand diffentiated products are those that are specifically tailored to different segments and aims to meet differing needs.

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