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Business, 13.03.2020 21:56 AShevel6767

Advertisers can protect themselves against overexposure:. a) by hiring more than one celebrity for endorsing a particular brand. b) with an exclusivity clause limiting the number of products a celebrity can endorse. c) by attempting to match the characteristics of the target market with the personality of a celebrity. d) by creating celebrity advertisements that generate counterarguments. e) by hiring common consumers instead of celebrities to feature in their commercials.

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