John is a sales representative with Medpharma Industries. He sells medical equipment to hospitals and clinics. He sets an objective of selling more than 70 percent of his monthly target within a week.

According to the SMART system, which of the following criteria for setting goal statements has John ignored in this scenario?

A. Realistic

B. Attainable

C. Measurable

D. Time bound

The correct answer is letter "A": Realistic.

Explanation:

The SMART system is an approach that describes the characteristics goals should have so they can be achieved. SMART stands for Specific, Measurable, Achievable, Realistic, and Timely. The Realistic characteristic involves setting objectives that are reachable within a given timeframe and according to the resources necessary to achieve them.

Thus, John is not setting a realistic goal by attempting to reach 70% of his sales objective during the first week of work. John will possibly have to lower the percentage and extend the number of days to achieve a good number of sales before the end of the month.