5. Describe a firm you think has been highly innovative. Which of the four types of innovation—radical, incremental, disruptive, or architectural—did it use? Did the firm use different types over time?

Apple is the most innovative brand on the face of this earth. It has created iPhone, Mac-book, iPod, iTunes etc. Steve Jobs made it one of the most innovative brand in the world, when he was alive Apple was using disruptive innovation, they were creating totally new and innovative products which the world had never seen before. The way they changed the cell phone industry was simply phenomenal. They came up with iPhone when there was no concept of doing all of your computing works on the phone. But after Steve Jobs, company has almost lost its innovative charm, they could not come up with a disruptive innovation, they have just kept on changing the size, price and features of their iPhone which means they are involved in incremental innovation since after the death of Steve Jobs.