In the 1960s, the Coca-Cola Company tried something new with their advertising. During a TV program, the words and logo "Drink Coca-Cola" were flashed on the screen for a fraction of a second every few minutes. The vast majority of viewers were not consciously aware of seeing the images because they were so brief. The adjective that describes the kind of perception that was being accessed and which also describes this kind of advertising is

Use this image to answer the following question. when the economy is operating at point b, the us congress is most likely to follow

What is marketing’s contribution to the new product development team? a. technical expertise needed to translate designs into an actual product/service. b. deep customer insight that leads to product ideas. c. ability to assess financial viability d. feedback on design as well as how customers will actually use the product e. technical expertise needed to translate concepts into product/service designs.

While cell phones with holographic keyboards are currently in the introduction stage of the industry life cycle, tablet computers are in the growth stage. in the context of this scenario, which of the following statements is true? a. the industry for cell phones with holographic keyboards will face greater competition than the tablet industry. b. while the industry for cell phones with holographic keyboards will focus more on product innovation, the tablet industry will focus more on process innovation. c. while the industry for cell phones with holographic keyboards can reap the benefits of economies of scale, the tablet industry will experience no such benefits. d. the industry for cell phones with holographic keyboards will face price competition, whereas, in the tablet industry, the mode of competition will be non-price.