Cruz Gray Inc. positions its beauty and skin care products as the only products in the market that are 100 percent natural and are not tested on animals. This gives the company a significant advantage over its competitors. In the given scenario, which of the following strategies does Cruz Gray Inc. use?

A. Product differentiation
B. Maket differentiation
C. Market segment

A. Product Differentiation

Explanation:

Cruz Gray Inc. positions its beauty and skin care products as the only products in the market that are 100 percent natural and are not tested on animals. This gives the company a significant advantage over its competitors. In the given scenario, Cruz Gray Inc. has successfully used product differentiation strategy. With the help of product differentiation Cruz Gray Inc. has gained a very unique sustainable competitive position in the beauty and skin care market. They have positioned their products in the mind of their consumers as 100% natural and organic products which are not tested on the animals. This has made started seeing their customers this company as Eco-friendly brand which take care both its customers and environment as well.

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