For luxury carmakers, the lowest-end models in their product lines often represent only a small portion of their sales. Yet these models are critically important when it comes to attracting new customers and, potentially, establishing their lifelong .a. Awareness of the brand
b. Perceived value of the brand
c. loyalty to the brand
d. association of the brand

loyalty to the brand ( C )

Explanation:

loyalty to a brand means having a positive feeling about a product and the willingness to buy the same brand over and over again usually for a lifetime despite what others think of the brand.

The lowest-end models of the luxury car makers brand will attract new customers who will end up buying the lowest-end models over and over again anytime a new one is produce by the same brand. most Brands suffer on the patronage of their loyal brand customers.

having a loyal brand customer is essential for every business to survive in the long run. because these kind of customers will always patronize the brand regardless of what people say about the brand in most cases.

cash flow statement possibly

a manufacturer of printed circuit boards uses exponential smoothing with trend to forecast monthly demand of its product. at the end of december, the company wishes to forecast sales for january. the estimate of trend through november has been 200 additional boards sold per month. average sales have been around 1000 units per month. the demand for december was 1100 units. the company uses α = 0.20 and β = 0.10. make a forecast including trend for the month of january.