Dave and his partner are studying the strengths and weaknesses of their construction business, Ajax Construction, as well as researching the opportunities and threats in the external environment. Dave and his partner are conducting a .

SWOT Analysis.

Explanation:

Dave and his partner are studying the strengths and weaknesses of their construction business, Ajax Construction, as well as researching the opportunities and threats in the external environment. Dave and his partner are conducting a SWOT analysis. In SWOT analysis, we analyse our strengths and weaknesses, which comes from inside and we evaluate outside environment which can pose opportunities and threats on us. SWOT analysis is one the basic tool which can tell us what needs to be corrected and where we have to perform better and what segments we should serve, what new product we should enter in our portfolio. It also tell us what business we could be in and what business we should be in.

answer (b); /// a method of measuring the opinions of a large group of people by selecting a subset of the larger group, asking them a set of questions and then generalizing those responses;