Business, 18.03.2020 17:42 sydthekid25

Ben, a product manager at SunRise Juice Co., is having a hard time choosing the wording for a new ready-made fruit smoothie product. The company’s senior management wants him to use the phrase “no sugar added” on the smoothie’s bottle, but Ben isn’t so sure. Technically, the statement is true—there’s no sugar added to the smoothie. However, there are 35 grams of naturally occurring sugars from the fruit in each smoothie drink. Ben thinks the phrase “no sugar added” may be misleading for health-conscious consumers who are looking for low-sugar products. What do you think? What should Ben do?

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Ben, a product manager at SunRise Juice Co., is having a hard time choosing the wording for a new re...

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