Company A is a medical research company that develops and tests new drugs. Company B is in the news industry and publishes multiple newspapers. If Company A discovers a new product and its stock rises in value by 5 percent as a result, this will most likely have ___ effect on Company B's stock price because the discovery would be classified as risk.

You have just been hired as a brand manager at kelsey-white, an american multinational consumer goods company. recently the firm invested in the development of k-w vision, a series of systems and processes that allow the use of up-to-date data and advanced analytics to drive informed decision making about k-w brands. it is 2018. the system is populated with 3 years of historical data. as brand manager for k-w’s blue laundry detergent, you are tasked to lead the brand's turnaround. use the vision platform to to develop your strategy and grow blue’s market share over the next 4 years.