How should emotional appeal in fund-raising messages be used? A. Using a mild appeal to convince people and avoid offending them B. Using sensory details to help people connect to a cause C. Using wordiness which is crucial in making a document appealing D. Creating emotional appeal by a generic group instead of specifics E. Using a long-winded style because it evokes interest in a reader

The correct answer is letter "B": Using sensory details to help people connect to a cause.

Explanation:

Sensory details are used in writing to attract readers' attention. Those details involve the use of the senses: sight, sound, touch, smell, and taste. Sensory details help information, whether written or spoken, to push the audience to interact with what us being prompted.  

In case the objective of using sensory details for a fund-raising message, the writer, for instance, could talk about the need of collecting monetary resources to clean the river that crosses the bridge that connects the suburbs with the city because of its unpleasant bad smelling. The next time the reader goes through the bridge, the individual will likely pay attention to the smelling of the bridge to confirm what the author said, which will possibly lead him or her to contribute with the cleaning cause.

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