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Business, 19.03.2020 09:35 lelen2021

"We've got a problem with our preschool building blocks," he says. "As you know, we treated those blocks with an antibacterial agent and it was supposed to stop bacteria. But we've been running more tests, and it looks like that's not entirely true. It doesn't stop bacteria; it just slows down the growth." You shrug. "Okay, so what's the problem?" Jackson goes on. "The problem is the ad campaign that the geniuses in marketing came up with. Their ads claim that it 'stops bacteria in its tracks' and that's just not true. It's even on the packaging." Tonya speaks up. "Look, that's the mainstay of our promotional campaign, and sales of those blocks have gone through the roof since we started running those ads. That campaign has cost the company thousands of dollars, and if you change the packaging, that'll cost a fortune. I think we're nitpicking here." Jackson responds hotly, "I don't consider false advertising to be nitpicking." As CEO, what should you do?

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