How does an organization’s product mix relate to its development of a product line? When should an enterprise add depth to its product lines rather than width to its product mix?

An organization's product mix relates to the development of its product line when the organization has products which can be grouped together in distribution, marketing etc.

Also, an enterprise should add depth to its product line than adding width to the product mix when the company is not looking to add the whole product line.

Explanation:

A product line is a group of products that are related and marketed under a single brand name sold by the same firm. Firms sell several product lines under their brand names, seeking to differentiate them from each other for consumer's better usability.

Product mix refers to the total amount of product lines that a company offers to its customers. A company may sell multiple product lines. Your product lines may be similar like bar soap and dish washing liquid, which are used for cleaning or the product lines may be different like razors and diapers.

An organization's product mix relates to the development of its product line when the organization has products which can be grouped together in distribution, marketing etc.

An enterprise should add depth to its product line than adding width to the product mix when the company is not looking to add the whole product line. Since the enterprise is not seeking to add the entire product line, this can be used.

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