Digital Wizards, Inc., a franchisor of computer technicians, wishes to standardize the pricing practices of its franchisees because they have engaged in price-cutting to increase their respective shares of the market. The most prudent action might be for Digital Wizards to a. suggest the prices at which its franchisees sell their services. b. mandate the prices at which its franchisees sell their services. c. threaten its franchisees with a suit for material breach of contract. d. require its franchisees to pay a premium based on their market share.
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