A business-level strategy is an integrated and coordinated set of commitments and actions the firm uses to gain a competitive advantage by exploiting core competencies in: a. primary value-chain activities. b. specific product markets. c. the selection of industries in which the firm will compete. d. particular geographic locations.

The correct answer is B

Explanation:

Business-level strategy is the strategy or technique which is concerned with the position of the firm in an industry, in relation to its competitors and to the five forces of the competition. And the customers are the essence of the business-level strategies of the organization.

This strategy is the coordinated as well as linked set of action and commitments , which the firm uses in order to gain the competitive benefit in the particular product markets.

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