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The following information appeared in the New York Times online edition. Nintendo and Sony Square Off in Handheld Game Market September 21, 2004 by REUTERS Filed at 8:48 a. m. ET TOKYO (Reuters) - Japan's Nintendo Co. Ltd. struck the first blow in what is set to be an all-out war with Sony Corp. for the lucrative handheld game console market, aggressively pricing its new dual-screen model at $149.99 and setting its U. S. launch date for Nov. 21. For its part, Sony kept mum on the price and exact launch date of its long-awaited PlayStation Portable (PSP), but also went on the offensive for the Christmas shopping season, saying it would release a smaller version of its PlayStation 2 console at $149 on Nov. 1. What aspect of the promotion does this news story represent? Group of answer choices Advertising Public relations Product placement Direct marketing via the Web Publicity

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The following information appeared in the New York Times online edition. Nintendo and Sony Square Of...

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