is the stage of the new-product process that internally and externally analyzes new-product ideas to eliminate those that warrant no further effort. Business analysis Development Screening and evaluation Market testing

Screening and evaluation

Explanation:

A new product would refer to a newly created product which is yet to be launched in the market.  Such a product could be different from a firm's existing line of products.

A new product process stage involves estimation and projections relating to the expected sales and costs as per the market situation and further involves deciding upon the marketing strategy that would be employed to make new products available in the market.

Screening and evaluation stage of new product process relates to evaluating conceptions and ideas as to determine how well the product is compatible with organizational objectives and the feasibility of investment in such new products.

This stage is used to analyze the ideas relating to the product evaluating pros and cons and to remove those ideas which are no longer feasible with respect to investment in new product.

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