Misty, Ibtihaj, and Taraji, all African Americans, work in the advertising department of a large cosmetics company with a multi-cultural employee base. One day, while eating lunch with Misty and Ibtihaj, Taraji noted that most of the counter displays and advertisements for the company's products featured light-brown-skinned women. The women discussed the problems with this approach to advertising and decided that the major problem was that women of other skin tones had no way to know what the product would look like on their skin. They developed an advertising campaign that included women of a wide spectrum of skin tones. How has diversity awareness most benefited this company?