Business, 21.03.2020 02:55 zakiyahjones0890

In the introduction stage of the product life cycle, marketing efforts are primarily focused on:

defending the franchise with new product features, competitive advertising, promotion, and price cuts.
reinforcing brand positioning.
building customer awareness of the product.
protecting market share of the product from competitors.
building customer awareness of the product

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In the introduction stage of the product life cycle, marketing efforts are primarily focused on:

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