Creative Crew is a direct-marketing company that sells merchandise such as T-shirts, customized coffee mugs, calendars, key chains, bags, and the like. It uses telemarketing to inform prospective customers about the range of products offered by the company. Interested customers are provided with a website URL, which contains a form where they place their purchase orders. This is an example of using

E) the two-step approach to direct marketing.

Explanation:

In marketing, the two step approach refers to a sales process that starts with a sales lead, e.g. phone calls, emails, etc., and then the second (or third, fourth, etc.) step is basically closing the sale, e.g. a customer calls seeking for information about a product he read about in an email, and a sales representative closes the sale.

The basic idea here is that first a sales lead is generated (step one) ⇒ a sales representative closes the sale (step two).

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