A large FMCG company decides to test market Kora, a new brand of face cleanser, to be launched soon. The company initially distributes a few free samples to some prospective consumers. Later it offers the product to the customers at a discounted price and observes that not only more than seventy percent of the customers are purchasing it but the same number are also satisfied using it. The company keeps using this process 3-4 times to obtain a correct count of the number of people purchasing the product repeatedly. Which of the following testing methods is being used here?

a. sales-wave research
b. full test marketing
c. simulated testing
d. parallel testing
e. controlled testing

What is the purpose of the us international trade association?

During 2010, raines umbrella corp. had sales of $850,000. cost of goods sold, administrative and selling expenses, and depreciation expenses were $610,000, $110,000, and $140,000, respectively. in addition, the company had an interest expense of $85,000 and a tax rate of 35 percent. (ignore any tax loss carryback or carryforward provisions.) suppose raines umbrella corp. paid out $63,000 in cash dividends. is this possible

Required information [the following information applies to the questions displayed below.] cane company manufactures two products called alpha and beta that sell for $155 and $115, respectively. each product uses only one type of raw material that costs $6 per pound. the company has the capacity to annually produce 110,000 units of each product. its average cost per unit for each product at this level of activity are given below: alpha beta direct materials $ 24 $ 12 direct labor 23 26 variable manufacturing overhead 22 12 traceable fixed manufacturing overhead 23 25 variable selling expenses 19 15 common fixed expenses 22 17 total cost per unit $ 133 $ 107 the company considers its traceable fixed manufacturing overhead to be avoidable, whereas its common fixed expenses are unavoidable and have been allocated to products based on sales dollars. assume that cane expects to produce and sell 87,000 alphas during the current year. one of cane's sales representatives has found a new customer that is willing to buy 17,000 additional alphas for a price of $108 per unit. if cane accepts the customer’s offer, how much will its profits increase or decrease?