on the internet involves a push-pull dynamic: The firm that provides a product will push to get that product in front of the consumer, while at the same time connectivity aids those channel members that desire to find each other.

Digital marketing

Explanation: Digital marketing is the element of research and administration of satisfying consumers’ needs and wants which uses digital technologies centered on online and internet to promote goods and services.

Push dynamic in digital marketing refers to a circumstance whereby a dealer promotes or pushes its commodity to obtain customers’ attention who probably wasn't looking for it while pull dynamic in marketing is the situation whereby the firm reaches customers that have already exhibited an interest in the commodity or message about it.

answer; empowerment and collaboration;