You can help readers feel that your message impacts them on a personal level by combining specificity with

A) they-voice.
B) you-voice.
C) impersonal voice.
D) I-voice.
E) we-voice.

The correct answer is letter "B": you-voice.

Explanation:

Personal messages must be written carefully to avoid offending readers. There are several approaches to be used for such a purpose such as implementing "specifity" or the ability to let readers know the writer is somehow connected with the message and with the reader. Another good practice that helps to achieve that objective is using the "you-voice" which impersonates the letter by making them feel familiar with the writer just like in a face-to-face conversation.

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