Business, 24.03.2020 19:55 pog2923

Dormentor Inc. produces, converts, and markets packaging products including boxboard, container board, and numerous other specialty packaging products. To increase its organic growth, the company decides to introduce new products. It asks the managers and employees to send in ideas for new products. (A) Why are employees are good sources for new ideas? (B) Before launching new products (conceived based on employee inputs), what are the stages that the company must go through and why?

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