In the so-called battle of the brands between manufacturers’ and private brands, have many advantages. They control what products they stock, where they go on the shelf, and which ones they will feature in local circulars.

Group of answer choices:

A) unsought products

B) convenience products

C) specialty products

D) retailers

E) shopping products

The correct answer is letter "D": retailers .

Explanation:

In the supply chain, retailers are the vendors who request the end-products of a manufacturer to provide them to final consumers. Based on customers' patterns retailers determine the number of goods they will purchase considering a reserve in their inventory in front of a sudden demand increase.

The advantages of retailers compared to private brands is that they stock different types of products and assign them a special and accurate location in the store and are in charge of advertising special offers of some of them in local flyers or circulars.

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