In the context of successful business models for e-commerce, sites that pay commissions to other sites to drive business to their own sites involve the model.

Affiliate.

Explanation:

The affiliate model is one where a party known as the affiliate promotes the products of an e-commerce site with a view of driving traffic to the website.

Affiliates can promote the e commerce website through word of mouth, online marketing through Google Ads and social media, and listing sites among others.

The affiliate collects a commission when they direct traffic to the website. Usually a certain criteria is set, for example if the customer fills a form or makes a purchase.

Affiliate

Explanation:

Affiliate marketing is an advertising model in which an organisation pays the third-party publishers to produce traffic to accelerate the purchase of the company’s products and services. The third-party publishers are known as affiliates.

Affiliates are able to promote a business online through social media campaigns, blogging, use of search engine optimization, emails and newsletters.

An affiliate gets commission when they drive enough traffic to the website thereby improving sales in the organization.

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