Green Frog is an environmentally friendly firm in the cosmetics industry. If Green Frog undertook an analysis to help it understand which of its resources and capabilities are likely to be sources of competitive advantage and which are less likely to sources of such advantages it would be performing

Green Frog would be conducting an internal analysis

Explanation:

An internal analysis is an exploration of your organization’s competency, cost position and competitive viability in the marketplace. Conducting an internal analysis often incorporates measures that provide useful information about your organization’s strengths, weakness, opportunities and threats – a SWOT analysis.

The analysis to understand which resources and capabilities are likely to be sources of competitive advantage and which are less likely to sources of such advantage by Green frog is an Internal analysis which is focusing on its Strength and weakness of its firm.

internal analysis

Explanation:

This is a richer and deeper analysis, here more information is available.

In Internal analysis, organizational strengths, weaknesses and constraints are identified, then responsive strategies are developed either exploiting strengths or compensating for weaknesses.

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